News

phot.GGCMM ©

11 May 2010

Bemidji, MN (May 11th, 2010) – Barnyard Nation Inc. announced today they have signed an agreement with G&G Motorsports Marketing as the agency of record for marketing and sales of the Dirt Knights television series and multimedia marketing platform.

“We are thrilled to join with G&G Motorsports Marketing to spread the word of Dirt Knights and to work with our marketing partners.” said Mike Spaulding, President of Barnyard Nation, Inc., “They bring a wealth of experience and an intimate knowledge of the motorsports industry and motorsports marketing. Plus, they have the passion for grassroots racing and an understanding of the power of communicating with motorsports fans at this level.” 

As the agency of record for Dirt Knights, G&G will handle sponsorship procurement and sponsor relations for all Dirt Knights marketing partners. "I couldn't be more excited to have the opportunity to work with the Dirt Knights. I know the viewers will be drawn into this highly anticipated dirt track reality TV show that will feature hard-charging, dirt track racing - racing at it's best.” said Francine Schill, President of G&G Motorsports Marketing, “They are an incredible group of talented and dedicated people. It's going to be a wild ride!"

Dirt Knights is a new docu-drama television series set to debut on VERSUS network in January of 2011. This groundbreaking series will follow and document the lives of 5 dirt track modified racers as they travel and compete throughout the country for a national championship. “This is a project that has been in the works for more than two years now,” said driver Corey Dripps, “For some, racing is a hobby and for others it’s how we make our living, but either way, we all love and respect this sport. We hope that people will tune in and be entertained, but at the same time we want to convey what the racing life is really all about.”  

The life of an American dirt track racer is not one that many could endure, but for the Dirt Knights it’s the only life worth living, and through the Dirt Knights TV series on VERSUS, we all get to go along for the wild ride.

Visit www.dirtknights.com for more information and to view the trailer, also look for Dirt Knights on Facebook andTwitter.
 

About DIRT KNIGHTS

DIRT KNIGHTS is a multimedia entertainment and marketing company that is built around its flagship television series on Versus. The weekly, one-hour TV series follows six dirt track racecar drivers as they search for victory and themselves at speedways throughout the Midwest. This unique brand of entertainment is complemented by a complete line of marketing and cross-promotional items including a vast internet strategy, national print exposure, personal appearances and grassroots, face-to-face connections as well as collectibles, apparel and accessories.

About the PRODUCERS

KOEL COMMUNICATIONS LLC and TOPWATER MEDIA INC. are industry leaders in producing large event outdoor programming with a credit list that includes, HISTORY’S “Monsterquest”, FLW Outdoors on VERSUS, FOX SPORTS NET, ESPN, ABC & others.

For information contact:
G&G Motorsports Marketing
646.201.4859 ext 703